What is a discount code?

A discount code is a type of discount coupon presented in the form of an alphanumeric code that entitles the holder to a reduction applied at checkout on one or more specified items during a given period.

Simple to understand and use, the discount code is a form of coupon issued as part of couponing operations, which is the preferred promotional tool for internet users (notably the French, Belgians, British, Americans, etc.). It can meet multiple marketing objectives depending on its distribution method and participation channel.